About Us

Cousins, Laura Riley and Jenny Jackson decided to open Southern Soul in late 2016. What started out as a small online store eventually led to a brick and mortar location in the heart of Murray’s downtown. 

“We strive to find you up-to-date fashion and home décor at affordable prices! We both have unique, but different styles, so when you shop at Southern Soul there will literally be something for everyone! From Boho Chic to Sweet and Girly. We love decorating for parties, and staging houses for our customers and would LOVE to help you! Family is very important to us, and you will regularly see ours at the store. We hope that when you shop at Southern Soul, you feel just as much like family. We love all of our customers and can’t say Thank YOU enough for letting us live out our dream.”

 XoXo- Laura & Jenny


Voted Murray's Favorite Ladies Clothing Store- 2017, 2018, 2019 & 2020
Voted Murray's Favorite Gift Shop- 2017, 2018 & 2019
Voted Murray's Favorite Clothing Store- 2018 & 2019